There are 3 things that people want to know when looking at your business opportunity.

These are three things you need to put on your capture page.

1. Is it EASY?

People have a hard time actually doing WORK. They are put off by effort and are not willing to go through the time and pain associated with learning something new. They are looking for a system that is as close to plug and play as possible.

2. Does it WORK?

Results are everything. Everyone wants to see proof that your product works. It needs to be documented proof that you started with nothing, just like them and were able to produce the results with no cash-flow and no list. This is your general customer audience.

3. Can I do it?

Again, an insecurity with your customer means they are going to question if they are good enough or committed enough to follow through and keep working until they see results. They want the easiest and quickest SYSTEM available to produce MASSIVE gains.

If you answer these 3 questions, you are well on your way to a sale. Whether or not they can follow through with directions and take action to do what is necessary is out of your hands. Only a change in mindset is going to be able to do that.